Brand Archetype Quiz

For each question, drag and drop your answers to sort them in order of relevance. Your top answer should be the one that aligns most with your brand; the bottom answer should be least relevant.

 

Question 1 of 7

1. You’re brainstorming a tagline for your brand. Which of the following aligns most with your mission?
  • “Number one. Period.”
  • “Knowledge is power”
  • “Where imagination is the only limit”
  • “The world as it should be”
  • “Some ask why. We ask, ‘why not?'”
  • “Saving the day”
  • “Heart to heart”
  • “The real deal — for real people”
  • “Making our community a safer place”
  • “The world is your playground”
  • “Forging the path ahead”
  • “Transforming lives”

Question 1 of 7

Question 2 of 7

2. What is the greatest strength of your brand?
  • Ambition
  • Compassion and generosity
  • Creativity
  • Passion
  • Faith and optimism
  • Finding win-win outcomes
  • Joy
  • Responsibility and leadership
  • Fearlessness
  • Courage
  • Sincerity
  • Wisdom and intelligence

Question 2 of 7

Question 3 of 7

3. What would be the worst thing for your organization / brand?
  • Losing the affection of our audience; feeling unloved or unsupported
  • The possibility of having to give up / quit / shut down
  • Our product or promise not working as anticipated
  • Being perceived as selfish – putting people last
  • Producing mediocre results or products just to make sales, instead of focusing on quality and significance
  • Making uninformed decisions or providing faulty information
  • Losing significance or influence to those who look up to us
  • Being trapped in the old way of doing things, never innovating
  • Being seen as irrelevant or boring; blending in
  • Being perceived as ‘too corporate’ or out of touch with our customers
  • Getting caught doing something immoral or questionable.
  • Being beaten by a competitor

Question 3 of 7

Question 4 of 7

4. In five years, how will you have measured success?
  • Developed strong relationships with our customers and helped create bonds between people.
  • Restored a little piece of paradise to earth
  • By becoming a leading expert in our field.
  • Have forged a common link throughout diverse communities.
  • Helped a group of people who were unable to help themselves, even though it was an uphill battle.
  • Have made people’s dreams come true.
  • Created something of enduring value that has influenced society/culture.
  • Created something fun and positive to counteract all of the the negativity in the world.
  • Uncovered new insight on a better way of doing things.
  • Market dominance; greater prosperity
  • Created a revolution, turned our industry on its head by changing what wasn’t working.
  • By the number of people we have helped live better lives, through giving something of ourselves.

Question 4 of 7

Question 5 of 7

5. Which of your employees is most likely to win Employee of the Year?
  • The one who is proactive, expresses individuality / uniqueness, and questions the status quo
  • The passionate one who is able to really connect to the vision and to others
  • The one who manages to resolve conflicts and solve disputes by finding a common ground
  • The one who always steps up and takes charge, juggling a number of important responsibilities well
  • The one who is disciplined, focused, and doesn’t back down from tough decisions
  • The politically incorrect one that makes you think about things differently
  • The one who goes beyond call of duty (staying late without pay, providing exceptional customer service, etc)
  • The fun-loving employee who always sparks great brainstorming sessions with their clever ideas
  • The charismatic one that inspires others to be their best
  • The one who is always punctual, loyal, and has dependable output
  • The one with an uncanny ability to innovate and create new things
  • The one whose diligent research and insight led to a 3x increase in profits

Question 5 of 7

Question 6 of 7

6. What is your strategy for success?
  • Develop a vision and live it out fully.
  • No rush decisions. We follow the data and make smart choices along the way.
  • It’s all about effective leadership. Success starts from the top.
  • Find common ground that we can all stand behind.
  • Live in the moment; don’t be afraid to be spontaneous. Opportunity only knocks once.
  • Always be innovating.
  • Constantly be shaking up the status quo.
  • Remain strong. If obstacles come, we ride it out.
  • Follow our passion and form real relationships with our customers.
  • Do things the way they should be done and we will be rewarded for it.
  • Be kind, fulfilling a need when we can.
  • Discover something new. Build a better mousetrap.

Question 6 of 7

Question 7 of 7

7. Your organization has just unexpectedly received a $1,000,000 financial gift from a private foundation to use as you please. What do you do with it?
  • Create and host the first annual Entrepreneurial Business Bootcamp for high school and college students.
  • Fund a clinical trial or usability test to demonstrate and prove how well our product / service works. This would be great for our before and after comparisons.
  • Start a foundation to benefit an underserved people group.
  • Invest it all directly into the business. Hire additional salespeople and staff that can expand our territory into neighboring regions.
  • Create a contest among staff for the craziest idea of how to use the funds. Throw a party for the winner!
  • We value what our stakeholders and/or employees think. Plan a team-building corporate retreat at a coastal resort. In addition to having a brainstorming session, everyone can grow stronger together as a team.
  • Give each employee an extra Christmas bonus this year as appreciation for all of their hard work.
  • Finally add on a daycare center in the office for employees who need affordable childcare during the day.
  • Become a platinum sponsor for the Tough Mudder military-style obstacle course and encourage our employees to participate.
  • Create an over-the-top marketing campaign for our latest offering – because we can. Push the boundaries a little bit. (Great for publicity!)
  • Start a matching crowdfunding campaign to help needy families right here in the local community. After all, help starts at home.
  • First things first. Get online and start researching options for updating the equipment we’ve been wanting. Read every review we can find. Keep track of pros and cons in a spreadsheet.

Question 7 of 7