Brand Archetype Quiz

For each question, drag and drop your answers to sort them in order of relevance. Your top answer should be the one that aligns most with your brand; the bottom answer should be least relevant.

 

Question 1 of 7

1. You’re brainstorming a tagline for your brand. Which of the following aligns most with your mission?
  • “Saving the day”
  • “Transforming lives”
  • “Where imagination is the only limit”
  • “Forging the path ahead”
  • “The real deal — for real people”
  • “Knowledge is power”
  • “Making our community a safer place”
  • “The world as it should be”
  • “Heart to heart”
  • “The world is your playground”
  • “Number one. Period.”
  • “Some ask why. We ask, ‘why not?'”

Question 1 of 7

Question 2 of 7

2. What is the greatest strength of your brand?
  • Creativity
  • Fearlessness
  • Finding win-win outcomes
  • Sincerity
  • Faith and optimism
  • Joy
  • Responsibility and leadership
  • Passion
  • Courage
  • Wisdom and intelligence
  • Ambition
  • Compassion and generosity

Question 2 of 7

Question 3 of 7

3. What would be the worst thing for your organization / brand?
  • Being beaten by a competitor
  • Being perceived as selfish – putting people last
  • Being perceived as ‘too corporate’ or out of touch with our customers
  • The possibility of having to give up / quit / shut down
  • Being seen as irrelevant or boring; blending in
  • Our product or promise not working as anticipated
  • Making uninformed decisions or providing faulty information
  • Being trapped in the old way of doing things, never innovating
  • Losing significance or influence to those who look up to us
  • Losing the affection of our audience; feeling unloved or unsupported
  • Producing mediocre results or products just to make sales, instead of focusing on quality and significance
  • Getting caught doing something immoral or questionable.

Question 3 of 7

Question 4 of 7

4. In five years, how will you have measured success?
  • Uncovered new insight on a better way of doing things.
  • Created a revolution, turned our industry on its head by changing what wasn’t working.
  • By becoming a leading expert in our field.
  • Have forged a common link throughout diverse communities.
  • Created something of enduring value that has influenced society/culture.
  • Created something fun and positive to counteract all of the the negativity in the world.
  • Have made people’s dreams come true.
  • Restored a little piece of paradise to earth
  • Helped a group of people who were unable to help themselves, even though it was an uphill battle.
  • By the number of people we have helped live better lives, through giving something of ourselves.
  • Developed strong relationships with our customers and helped create bonds between people.
  • Market dominance; greater prosperity

Question 4 of 7

Question 5 of 7

5. Which of your employees is most likely to win Employee of the Year?
  • The charismatic one that inspires others to be their best
  • The passionate one who is able to really connect to the vision and to others
  • The politically incorrect one that makes you think about things differently
  • The one who is disciplined, focused, and doesn’t back down from tough decisions
  • The one who always steps up and takes charge, juggling a number of important responsibilities well
  • The one who goes beyond call of duty (staying late without pay, providing exceptional customer service, etc)
  • The one who is proactive, expresses individuality / uniqueness, and questions the status quo
  • The one who is always punctual, loyal, and has dependable output
  • The fun-loving employee who always sparks great brainstorming sessions with their clever ideas
  • The one who manages to resolve conflicts and solve disputes by finding a common ground
  • The one with an uncanny ability to innovate and create new things
  • The one whose diligent research and insight led to a 3x increase in profits

Question 5 of 7

Question 6 of 7

6. What is your strategy for success?
  • Be kind, fulfilling a need when we can.
  • It’s all about effective leadership. Success starts from the top.
  • Follow our passion and form real relationships with our customers.
  • Remain strong. If obstacles come, we ride it out.
  • Constantly be shaking up the status quo.
  • Discover something new. Build a better mousetrap.
  • Live in the moment; don’t be afraid to be spontaneous. Opportunity only knocks once.
  • No rush decisions. We follow the data and make smart choices along the way.
  • Always be innovating.
  • Do things the way they should be done and we will be rewarded for it.
  • Find common ground that we can all stand behind.
  • Develop a vision and live it out fully.

Question 6 of 7

Question 7 of 7

7. Your organization has just unexpectedly received a $1,000,000 financial gift from a private foundation to use as you please. What do you do with it?
  • We value what our stakeholders and/or employees think. Plan a team-building corporate retreat at a coastal resort. In addition to having a brainstorming session, everyone can grow stronger together as a team.
  • Create and host the first annual Entrepreneurial Business Bootcamp for high school and college students.
  • Start a foundation to benefit an underserved people group.
  • Give each employee an extra Christmas bonus this year as appreciation for all of their hard work.
  • Invest it all directly into the business. Hire additional salespeople and staff that can expand our territory into neighboring regions.
  • Start a matching crowdfunding campaign to help needy families right here in the local community. After all, help starts at home.
  • Become a platinum sponsor for the Tough Mudder military-style obstacle course and encourage our employees to participate.
  • Create an over-the-top marketing campaign for our latest offering – because we can. Push the boundaries a little bit. (Great for publicity!)
  • Finally add on a daycare center in the office for employees who need affordable childcare during the day.
  • Fund a clinical trial or usability test to demonstrate and prove how well our product / service works. This would be great for our before and after comparisons.
  • First things first. Get online and start researching options for updating the equipment we’ve been wanting. Read every review we can find. Keep track of pros and cons in a spreadsheet.
  • Create a contest among staff for the craziest idea of how to use the funds. Throw a party for the winner!

Question 7 of 7