Brand Archetype Quiz

For each question, drag and drop your answers to sort them in order of relevance. Your top answer should be the one that aligns most with your brand; the bottom answer should be least relevant.

 

Question 1 of 7

1. You’re brainstorming a tagline for your brand. Which of the following aligns most with your mission?
  • “Where imagination is the only limit”
  • “The world as it should be”
  • “Saving the day”
  • “Some ask why. We ask, ‘why not?'”
  • “Knowledge is power”
  • “The real deal — for real people”
  • “Making our community a safer place”
  • “Forging the path ahead”
  • “Transforming lives”
  • “Number one. Period.”
  • “Heart to heart”
  • “The world is your playground”

Question 1 of 7

Question 2 of 7

2. What is the greatest strength of your brand?
  • Ambition
  • Faith and optimism
  • Wisdom and intelligence
  • Fearlessness
  • Finding win-win outcomes
  • Joy
  • Creativity
  • Courage
  • Passion
  • Responsibility and leadership
  • Sincerity
  • Compassion and generosity

Question 2 of 7

Question 3 of 7

3. What would be the worst thing for your organization / brand?
  • Being perceived as selfish – putting people last
  • Making uninformed decisions or providing faulty information
  • Getting caught doing something immoral or questionable.
  • Being seen as irrelevant or boring; blending in
  • Losing significance or influence to those who look up to us
  • Our product or promise not working as anticipated
  • Being beaten by a competitor
  • Being trapped in the old way of doing things, never innovating
  • The possibility of having to give up / quit / shut down
  • Being perceived as ‘too corporate’ or out of touch with our customers
  • Producing mediocre results or products just to make sales, instead of focusing on quality and significance
  • Losing the affection of our audience; feeling unloved or unsupported

Question 3 of 7

Question 4 of 7

4. In five years, how will you have measured success?
  • Have made people’s dreams come true.
  • Have forged a common link throughout diverse communities.
  • Restored a little piece of paradise to earth
  • By becoming a leading expert in our field.
  • Helped a group of people who were unable to help themselves, even though it was an uphill battle.
  • Market dominance; greater prosperity
  • Created something fun and positive to counteract all of the the negativity in the world.
  • Uncovered new insight on a better way of doing things.
  • By the number of people we have helped live better lives, through giving something of ourselves.
  • Created something of enduring value that has influenced society/culture.
  • Developed strong relationships with our customers and helped create bonds between people.
  • Created a revolution, turned our industry on its head by changing what wasn’t working.

Question 4 of 7

Question 5 of 7

5. Which of your employees is most likely to win Employee of the Year?
  • The charismatic one that inspires others to be their best
  • The one who is disciplined, focused, and doesn’t back down from tough decisions
  • The one whose diligent research and insight led to a 3x increase in profits
  • The politically incorrect one that makes you think about things differently
  • The one with an uncanny ability to innovate and create new things
  • The one who is proactive, expresses individuality / uniqueness, and questions the status quo
  • The one who goes beyond call of duty (staying late without pay, providing exceptional customer service, etc)
  • The fun-loving employee who always sparks great brainstorming sessions with their clever ideas
  • The one who is always punctual, loyal, and has dependable output
  • The passionate one who is able to really connect to the vision and to others
  • The one who manages to resolve conflicts and solve disputes by finding a common ground
  • The one who always steps up and takes charge, juggling a number of important responsibilities well

Question 5 of 7

Question 6 of 7

6. What is your strategy for success?
  • Remain strong. If obstacles come, we ride it out.
  • Develop a vision and live it out fully.
  • No rush decisions. We follow the data and make smart choices along the way.
  • Do things the way they should be done and we will be rewarded for it.
  • Constantly be shaking up the status quo.
  • Be kind, fulfilling a need when we can.
  • Find common ground that we can all stand behind.
  • Follow our passion and form real relationships with our customers.
  • Always be innovating.
  • Live in the moment; don’t be afraid to be spontaneous. Opportunity only knocks once.
  • Discover something new. Build a better mousetrap.
  • It’s all about effective leadership. Success starts from the top.

Question 6 of 7

Question 7 of 7

7. Your organization has just unexpectedly received a $1,000,000 financial gift from a private foundation to use as you please. What do you do with it?
  • Fund a clinical trial or usability test to demonstrate and prove how well our product / service works. This would be great for our before and after comparisons.
  • First things first. Get online and start researching options for updating the equipment we’ve been wanting. Read every review we can find. Keep track of pros and cons in a spreadsheet.
  • Become a platinum sponsor for the Tough Mudder military-style obstacle course and encourage our employees to participate.
  • Create and host the first annual Entrepreneurial Business Bootcamp for high school and college students.
  • Start a foundation to benefit an underserved people group.
  • Start a matching crowdfunding campaign to help needy families right here in the local community. After all, help starts at home.
  • Create a contest among staff for the craziest idea of how to use the funds. Throw a party for the winner!
  • Finally add on a daycare center in the office for employees who need affordable childcare during the day.
  • We value what our stakeholders and/or employees think. Plan a team-building corporate retreat at a coastal resort. In addition to having a brainstorming session, everyone can grow stronger together as a team.
  • Invest it all directly into the business. Hire additional salespeople and staff that can expand our territory into neighboring regions.
  • Give each employee an extra Christmas bonus this year as appreciation for all of their hard work.
  • Create an over-the-top marketing campaign for our latest offering – because we can. Push the boundaries a little bit. (Great for publicity!)

Question 7 of 7