Brand Archetype Quiz

For each question, drag and drop your answers to sort them in order of relevance. Your top answer should be the one that aligns most with your brand; the bottom answer should be least relevant.

 

Question 1 of 7

1. You’re brainstorming a tagline for your brand. Which of the following aligns most with your mission?
  • “The world as it should be”
  • “The real deal — for real people”
  • “Some ask why. We ask, ‘why not?'”
  • “Transforming lives”
  • “Heart to heart”
  • “Knowledge is power”
  • “Making our community a safer place”
  • “The world is your playground”
  • “Number one. Period.”
  • “Saving the day”
  • “Where imagination is the only limit”
  • “Forging the path ahead”

Question 1 of 7

Question 2 of 7

2. What is the greatest strength of your brand?
  • Ambition
  • Responsibility and leadership
  • Fearlessness
  • Passion
  • Compassion and generosity
  • Wisdom and intelligence
  • Finding win-win outcomes
  • Courage
  • Faith and optimism
  • Creativity
  • Sincerity
  • Joy

Question 2 of 7

Question 3 of 7

3. What would be the worst thing for your organization / brand?
  • Getting caught doing something immoral or questionable.
  • Losing the affection of our audience; feeling unloved or unsupported
  • Making uninformed decisions or providing faulty information
  • Being seen as irrelevant or boring; blending in
  • Our product or promise not working as anticipated
  • Producing mediocre results or products just to make sales, instead of focusing on quality and significance
  • Being trapped in the old way of doing things, never innovating
  • The possibility of having to give up / quit / shut down
  • Being perceived as selfish – putting people last
  • Being perceived as ‘too corporate’ or out of touch with our customers
  • Being beaten by a competitor
  • Losing significance or influence to those who look up to us

Question 3 of 7

Question 4 of 7

4. In five years, how will you have measured success?
  • By becoming a leading expert in our field.
  • Created something of enduring value that has influenced society/culture.
  • Helped a group of people who were unable to help themselves, even though it was an uphill battle.
  • Developed strong relationships with our customers and helped create bonds between people.
  • Uncovered new insight on a better way of doing things.
  • Market dominance; greater prosperity
  • By the number of people we have helped live better lives, through giving something of ourselves.
  • Created something fun and positive to counteract all of the the negativity in the world.
  • Created a revolution, turned our industry on its head by changing what wasn’t working.
  • Have made people’s dreams come true.
  • Restored a little piece of paradise to earth
  • Have forged a common link throughout diverse communities.

Question 4 of 7

Question 5 of 7

5. Which of your employees is most likely to win Employee of the Year?
  • The one who always steps up and takes charge, juggling a number of important responsibilities well
  • The one who is disciplined, focused, and doesn’t back down from tough decisions
  • The one who is proactive, expresses individuality / uniqueness, and questions the status quo
  • The one with an uncanny ability to innovate and create new things
  • The one who goes beyond call of duty (staying late without pay, providing exceptional customer service, etc)
  • The one who is always punctual, loyal, and has dependable output
  • The fun-loving employee who always sparks great brainstorming sessions with their clever ideas
  • The one who manages to resolve conflicts and solve disputes by finding a common ground
  • The charismatic one that inspires others to be their best
  • The one whose diligent research and insight led to a 3x increase in profits
  • The passionate one who is able to really connect to the vision and to others
  • The politically incorrect one that makes you think about things differently

Question 5 of 7

Question 6 of 7

6. What is your strategy for success?
  • Do things the way they should be done and we will be rewarded for it.
  • No rush decisions. We follow the data and make smart choices along the way.
  • Discover something new. Build a better mousetrap.
  • Live in the moment; don’t be afraid to be spontaneous. Opportunity only knocks once.
  • Always be innovating.
  • Follow our passion and form real relationships with our customers.
  • It’s all about effective leadership. Success starts from the top.
  • Constantly be shaking up the status quo.
  • Find common ground that we can all stand behind.
  • Be kind, fulfilling a need when we can.
  • Remain strong. If obstacles come, we ride it out.
  • Develop a vision and live it out fully.

Question 6 of 7

Question 7 of 7

7. Your organization has just unexpectedly received a $1,000,000 financial gift from a private foundation to use as you please. What do you do with it?
  • Create an over-the-top marketing campaign for our latest offering – because we can. Push the boundaries a little bit. (Great for publicity!)
  • Give each employee an extra Christmas bonus this year as appreciation for all of their hard work.
  • Finally add on a daycare center in the office for employees who need affordable childcare during the day.
  • Create a contest among staff for the craziest idea of how to use the funds. Throw a party for the winner!
  • Start a foundation to benefit an underserved people group.
  • Invest it all directly into the business. Hire additional salespeople and staff that can expand our territory into neighboring regions.
  • Fund a clinical trial or usability test to demonstrate and prove how well our product / service works. This would be great for our before and after comparisons.
  • Become a platinum sponsor for the Tough Mudder military-style obstacle course and encourage our employees to participate.
  • We value what our stakeholders and/or employees think. Plan a team-building corporate retreat at a coastal resort. In addition to having a brainstorming session, everyone can grow stronger together as a team.
  • Start a matching crowdfunding campaign to help needy families right here in the local community. After all, help starts at home.
  • Create and host the first annual Entrepreneurial Business Bootcamp for high school and college students.
  • First things first. Get online and start researching options for updating the equipment we’ve been wanting. Read every review we can find. Keep track of pros and cons in a spreadsheet.

Question 7 of 7