Brand Archetype Quiz

For each question, drag and drop your answers to sort them in order of relevance. Your top answer should be the one that aligns most with your brand; the bottom answer should be least relevant.

 

Question 1 of 7

1. You’re brainstorming a tagline for your brand. Which of the following aligns most with your mission?
  • “Some ask why. We ask, ‘why not?'”
  • “The world as it should be”
  • “Forging the path ahead”
  • “The real deal — for real people”
  • “Where imagination is the only limit”
  • “Heart to heart”
  • “The world is your playground”
  • “Number one. Period.”
  • “Knowledge is power”
  • “Transforming lives”
  • “Saving the day”
  • “Making our community a safer place”

Question 1 of 7

Question 2 of 7

2. What is the greatest strength of your brand?
  • Creativity
  • Joy
  • Ambition
  • Fearlessness
  • Responsibility and leadership
  • Compassion and generosity
  • Sincerity
  • Passion
  • Faith and optimism
  • Courage
  • Finding win-win outcomes
  • Wisdom and intelligence

Question 2 of 7

Question 3 of 7

3. What would be the worst thing for your organization / brand?
  • Losing significance or influence to those who look up to us
  • Being seen as irrelevant or boring; blending in
  • Making uninformed decisions or providing faulty information
  • Being trapped in the old way of doing things, never innovating
  • Being perceived as ‘too corporate’ or out of touch with our customers
  • Losing the affection of our audience; feeling unloved or unsupported
  • Our product or promise not working as anticipated
  • Being beaten by a competitor
  • Getting caught doing something immoral or questionable.
  • The possibility of having to give up / quit / shut down
  • Being perceived as selfish – putting people last
  • Producing mediocre results or products just to make sales, instead of focusing on quality and significance

Question 3 of 7

Question 4 of 7

4. In five years, how will you have measured success?
  • Created something of enduring value that has influenced society/culture.
  • By becoming a leading expert in our field.
  • Restored a little piece of paradise to earth
  • By the number of people we have helped live better lives, through giving something of ourselves.
  • Created something fun and positive to counteract all of the the negativity in the world.
  • Have made people’s dreams come true.
  • Created a revolution, turned our industry on its head by changing what wasn’t working.
  • Developed strong relationships with our customers and helped create bonds between people.
  • Market dominance; greater prosperity
  • Uncovered new insight on a better way of doing things.
  • Have forged a common link throughout diverse communities.
  • Helped a group of people who were unable to help themselves, even though it was an uphill battle.

Question 4 of 7

Question 5 of 7

5. Which of your employees is most likely to win Employee of the Year?
  • The one who is always punctual, loyal, and has dependable output
  • The one who goes beyond call of duty (staying late without pay, providing exceptional customer service, etc)
  • The fun-loving employee who always sparks great brainstorming sessions with their clever ideas
  • The passionate one who is able to really connect to the vision and to others
  • The politically incorrect one that makes you think about things differently
  • The one who is disciplined, focused, and doesn’t back down from tough decisions
  • The one with an uncanny ability to innovate and create new things
  • The charismatic one that inspires others to be their best
  • The one who is proactive, expresses individuality / uniqueness, and questions the status quo
  • The one who always steps up and takes charge, juggling a number of important responsibilities well
  • The one whose diligent research and insight led to a 3x increase in profits
  • The one who manages to resolve conflicts and solve disputes by finding a common ground

Question 5 of 7

Question 6 of 7

6. What is your strategy for success?
  • No rush decisions. We follow the data and make smart choices along the way.
  • Remain strong. If obstacles come, we ride it out.
  • It’s all about effective leadership. Success starts from the top.
  • Constantly be shaking up the status quo.
  • Find common ground that we can all stand behind.
  • Be kind, fulfilling a need when we can.
  • Always be innovating.
  • Live in the moment; don’t be afraid to be spontaneous. Opportunity only knocks once.
  • Discover something new. Build a better mousetrap.
  • Develop a vision and live it out fully.
  • Follow our passion and form real relationships with our customers.
  • Do things the way they should be done and we will be rewarded for it.

Question 6 of 7

Question 7 of 7

7. Your organization has just unexpectedly received a $1,000,000 financial gift from a private foundation to use as you please. What do you do with it?
  • Become a platinum sponsor for the Tough Mudder military-style obstacle course and encourage our employees to participate.
  • First things first. Get online and start researching options for updating the equipment we’ve been wanting. Read every review we can find. Keep track of pros and cons in a spreadsheet.
  • Create a contest among staff for the craziest idea of how to use the funds. Throw a party for the winner!
  • Finally add on a daycare center in the office for employees who need affordable childcare during the day.
  • Give each employee an extra Christmas bonus this year as appreciation for all of their hard work.
  • Start a foundation to benefit an underserved people group.
  • Fund a clinical trial or usability test to demonstrate and prove how well our product / service works. This would be great for our before and after comparisons.
  • Invest it all directly into the business. Hire additional salespeople and staff that can expand our territory into neighboring regions.
  • Create an over-the-top marketing campaign for our latest offering – because we can. Push the boundaries a little bit. (Great for publicity!)
  • We value what our stakeholders and/or employees think. Plan a team-building corporate retreat at a coastal resort. In addition to having a brainstorming session, everyone can grow stronger together as a team.
  • Start a matching crowdfunding campaign to help needy families right here in the local community. After all, help starts at home.
  • Create and host the first annual Entrepreneurial Business Bootcamp for high school and college students.

Question 7 of 7